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Generative AI

Large Language Model (LLM)

Dr. Jagreet Kaur Gill | 01 November 2024

Introduction

Discover the revolutionary power of ChatGPT, an AI marvel that has captivated the world and unleashed an unprecedented wave of creativity. With its astonishing ability to simulate human conversation and decision-making, ChatGPT has propelled AI into the spotlight, unveiling its transformative potential. In an astonishing feat, it has amassed a staggering 100 million monthly active users in just two months, cementing its status as the fastest-growing consumer application in history. 

At its core, ChatGPT harnesses the immense capabilities of large language models (LLMs), marking a pivotal moment in AI advancement. These models have cracked the complexity of language, enabling machines to comprehend and generate creative responses autonomously. Through extensive pre-training and adaptability, LLMs prove highly versatile, empowering businesses across industries to revolutionize operations, drive scientific breakthroughs, and shape society. The impact on human productivity and creativity is profound, as Accenture's study reveals that LLMs like GPT-4 have the potential to transform up to 40% of working hours, elevating productivity through augmentation and automation of language tasks, which dominate 62% of employees' time.

Large Language Models

A large language model (LLM) is a generative mathematical model that analyzes the statistical distribution of tokens (words, parts of words, or individual characters) in a vast collection of human-generated text. LLMs, such as the core component of an AI assistant like ChatGPT, have a well-defined function and can provide precise and accurate responses based on the statistical likelihood of specific word sequences. 


These models offer practical utility and convenience in applications where language generation and comprehension are essential. They can assist users by providing information, suggestions, or creative responses, contributing to improved productivity and efficiency in tasks involving language. LLMs are powerful tools for automating language-related activities, such as generating text for speeches, emails, lectures, or papers, thus saving time and enhancing human capabilities. 


By leveraging LLMs, individuals can harness the vast knowledge contained within the public corpus of text to enhance their understanding, creativity, and problem-solving abilities. These models act as valuable resources, augmenting human intelligence and facilitating communication in a wide range of domains. Emphasizing their core function of generating statistically likely word sequences allows users and developers to appreciate and utilize the practical benefits of LLMs, avoiding misleading claims about belief, knowledge, understanding, self, or consciousness that may not accurately reflect their capabilities.

Large Language Models: Opportunities and Research Challenges

Large language models (LLMs) have the potential to transform enterprises in a number of ways. They can be used to automate tasks, improve customer service, generate content, and make better decisions. 

Here are some of the opportunities that LLMs offer to enterprises: 
  • Automation: 
    LLMs can be used to automate a variety of tasks, such as customer service, data entry, and content generation. This can free up employees to focus on more strategic tasks. 
  • Customer service: 
    LLMs can be used to create chatbots that can answer customer questions and resolve issues. This can improve customer satisfaction and reduce the cost of customer service. 
  • Content generation: 
    LLMs can be used to generate content, such as news articles, blog posts, and social media posts. This can help enterprises to reach a wider audience and to improve their online presence. 
  • Decision-making: 
    LLMs can be used to analyze data and to make predictions. This can help enterprises to make better decisions about things like product development, marketing, and pricing. 
However, some research challenges need to be addressed before LLMs can be widely adopted by enterprises: 
  • Bias: 
    LLMs are trained on massive datasets of text, which can contain biases. This can lead to LLMs generating biased output. 
  • Privacy: 
    LLMs need to be trained on massive datasets of text, which can contain sensitive information. This raises privacy concerns. 
  • Security: 
    LLMs can be used to generate text that is malicious or harmful. This raises security concerns. 

Despite these challenges, LLMs have the potential to revolutionize the way enterprises operate. As the research challenges are addressed, LLMs will become even more powerful and will be able to be used to solve even more complex problems. 
Here are some specific examples of how LLMs are being used by enterprises today: 

GPT-3 (and ChatGPT), LaMDA, Character.ai, Megatron-Turing NLG – Text generation useful especially for dialogue with humans, as well as copywriting, translation, and other tasks 

Anthropic.ai:

Product focused on optimizing the sales process via chatbots and other LLM-powered tools

Codex (and Copilot), CodeGen :

Code generation tools that provide auto-complete suggestions as well as the creation of entire code blocks 
As the technology continues to develop, we can expect to see even more innovative applications of LLMs in the future.

Use Case: Reimagining Evaluation for Conversational Recommendation with Large Language Models

Problem Statement:

The current evaluation protocol for conversational recommendation systems (CRSs) is based on matching the system's recommendations with the ground-truth items or utterances generated by human annotators. However, this approach has several limitations. First, it does not take into account the interactive nature of CRSs, where the user and system engage in a dialogue to reach a recommendation. Second, it does not measure the explainability of the system's recommendations, which is an important factor for user trust.

Solutions of LLMs:

A novel evaluation approach called iEvaLM is introduced, which is based on large language models (LLMs). iEvaLM simulates the interaction between a user and a CRS by using an LLM-based user simulator. The user simulator generates a sequence of utterances, and the CRS responds with a recommendation. The quality of the recommendation is then evaluated based on the user simulator's satisfaction.

Benefits of LLMs:

The benefits of iEvaLM include: 

  • It takes into account the interactive nature of CRSs. 
  • It measures the explainability of the system's recommendations. 
  • It is a more flexible and easy-to-use evaluation framework than the current protocol.

Building a Data-Centric Platform for Generative AI and LLMs at Snowflake

Snowflake is making it easier for businesses to use large language models (LLMs) to gain insights from unstructured data and boost productivity. 
The company has acquired Applica, a leader in LLM technology, and is integrating its technology into Snowflake. This will allow businesses to run LLMs on their data without having to worry about security or governance. 
In addition, Snowflake is developing LLM-powered search experiences and code autocomplete features that will make it easier for developers to use LLMs. 
These new capabilities will help businesses to make better use of their data and to become more efficient. 
Here are some of the key benefits of using LLMs with Snowflake: 
  • Increased insights: 
    LLMs can be used to gain insights from unstructured data that would be difficult or impossible to obtain using traditional methods. 
  • Improved productivity: 
    LLMs can automate many tasks that are currently done manually, freeing up employees to focus on more strategic work. 
  • Enhanced customer experience: 
    LLMs can be used to create more personalized and engaging customer experiences.

Common Limitations and Issues 

1. Computational Limitations 

The big limitation of LLM is that they consume more computation. These models are intended to take and generate enormous text volumes often requiring massive computational resources and memory. Due to this reason, such models usually come limited by the maximum token limit set by the model architecture and the commodity of the available computational resources. 

Context Length Limits of some popular LLMs:  

  • OpenAI GPT-3.5 Turbo: 16k tokens 
  • OpenAI GPT-4 Turbo: 128k tokens 
  • Anthropic Claude 3 Haiku: 200k tokens 
  • Anthropic Claudes 3rd Sonnet: 200k tokens 
  • Anthropic Claude 3 Work: 200k tokens 
  • Google Gemini Pro: 128k tokens 
  • Google Gemini 1.5: 128k or 1m tokens 

What does this mean? 

  • Context length limit is the maximum number of tokens an LLM can process at one time.  
  • A token is a piece of text, such as a word or character. 
  • The context length may limit the effectiveness of an LLM in task compositions that require processing long strings of text. 
  • For example, an LLM will fail to handle a very long document or article that exceeds the limit of 16k tokens accepted by the LLM for context. 

2. Limited Knowledge  

Another weakness of LLMs is that they lack knowledge. Such models are trained on enormous amounts of data, but their proficiency depends entirely on the quality of their training data. Thus, they do not know about events or information that were not available up to the cut-off date for the training data. 

Training Data Cut-off Dates for well-known LLMs: 

  • OpenAI GPT-3.5 Turbo: Sep 2021 
  • OpenAI GPT-4 Turbo: Dec 2023 
  • Anthropic Claude 3 Haiku: Aug 2023 
  • Anthropic Claudes 3rd Sonnet: Aug 2023 
  • Anthropic Claude 3 Work: Aug 2023 
  • Google Gemini Pro: Early 2023 
  • Google Gemini 1.5: Early 2023 

What does this signify? 

  • OpenAI GPT-3.5 Turbo won't know anything about events after September 2021 
  • Anthropic Claude 3 Haiku, 3rd Sonnet, and 3 Work won't know anything about events after August 2023 
  • Google Gemini Pro and 1.5 won't know anything about any events after early 2023. 

3. Hallucinations 


LLMs are very susceptible to hallucinations, which are basically the points when the model generates text that finds no foundation in any input or context. In other words, textual generations may be incorrect or nonsensical. 

Mitigation Strategy: This challenge can be addressed by the researchers and developers experimenting with techniques such as: 

  • Penalties to the model during regularization techniques for hallucinations. 
  • Designing more realistic models in this area that could produce more valid text 
  • Using feedback from human evaluation to correct hallucinations 

4. Bias and Stereotype 

Lack of fairness, LLMs can reproduce any bias and stereotype already available in the training data. This will give a not-so-fair and biased kind of text generation. 

Example: An example would be the way it has been given an LLM the input prompt "What is a typical job for a woman?" and it comes up with the response: "The typical job of a woman is a nurse or teacher." This is a biased and stereotypical response, because it relies on a stereotype that exists in relation to women's places within the workforce. 

Mitigation Strategy: Techniques used to reduce this problem include: 

  • Debiasing techniques-removal of bias from the training data 
  • Building more fair and transparent models  
  • Humans correct their own biases and stereotypes through human evaluation and feedback. 

5. Absence of Long-term Memory and Learning  


Finally, LLMs do not have long-term memory and learning. They are not able to learn by errors or learning through time.  

Mitigation Strategy: To mitigate this challenge, researchers and developers can explore techniques such as:  

  • Developing models capable of learning from errors and adjust based on new information.  
  • Use lifelong learning and online learning to adapt to new information.  
  • Developing models that can learn from multiple sources and adapt to new information 

Technical and Practical Challenges 

In addition to these common limitations and issues, LLMs also face technical and practical challenges. Some of these challenges include:

1. Deployment Challenges

Using LLMs in actual development projects may present certain difficulties owing to the computations and memory demanded by the models.  

Mitigation Strategy: In order to minimize this challenge, the researchers and developers can look at other approaches such as:  

  • Much faster model structures that could handle lengthy input sequences should be designed.  
  • Apparently, the author employs distributed computing and parallel processing for rapid computation. 

2. Fine-tuning Challenges


In general, the training of LLMs for certain purposes can be a long process that needs a lot of skills.  

Mitigation Strategy: To reduce this problem, researchers and developers can try the following approaches:  

  • Necessary research towards better fine-tuning practices that demand less data and computational capabilities  
  • In this paper, we in- novate to improve the model’s adaptability in several ways, including transfer learning and multi-task learning.  
  • Creating models that are able to learn from all sorts of sources and update themselves on the new information  

3. Interpreting Model Challenges


This is expected since many LLMs are ‘black boxes’ that even the implementer may not understand why a particular output was produced.   

Mitigation Strategy: To tackle this challenge, researchers and developers can employ the following method:  

  • Creating better model architectures than current methods that can give an understanding of why a particular decision was made  
  • That is why the application of model interpretability techniques such as feature importance, and saliency maps  
  • Creating models that come up with rationale for their results 

4. Scalability Challenges


One of the main issues that occur when using LLMs is that they can be very costly in terms of computational power both to train and to apply to large sets of data or to large-size actual problems. 

Mitigation Strategy: To counter this challenge, R & D personnel can consider the following measures:   

  • Expanding the model architecture length that allows it to take in longer input sequences  
  • To enhance the computation time, the system adopted distributed computing and parallel processing techniques.  
  • Building system that are capable of learning from many sources and updating knowledge with new information  

5. Explainability Challenges


Solution explanation is one of the problems experienced by LLMs; it becomes difficult to question why the generated output is generated by the model.  

Mitigation Strategy: To address this challenge, the researcher and developers may consider other approaches which include:  

  • Fostering the creation of model architectures that better offer understanding of the model’s decision-making process  
  • Explaining such results using features importance and saliency maps from the state-of-the-art model interpretability.  
  • Learning models that use the outputs of their training with an eye to making explanations for them.  

6. The eventual issues that arise with Human-AI Collaboration Challenges


Still, the interaction between LLMs and human beings is difficult, which makes it hard to incorporate LLMs in applications.  

Mitigation Strategy: In order to overcome this challenge, the researchers and developers can consider the following approaches:  

  • Creating models that can as we saw previously learn from feedback from real people and as new information comes in.  
  • Applying the concept of human-in-the-loop techniques to increase model performance and its interaction with people  
  • Developing models to also give reasons for the results that they are presenting   

Future Scope of Large Language Model ( LLMs)

We are entering an era of transformation where access to information, content creation, customer service, and business operations will be fundamentally changed. Generative AI integrated into the digital core of enterprises will optimize tasks, enhance human capabilities, and create new growth opportunities. However, to fully realize the potential of these technologies, it is crucial to reimagine work processes and ensure that people can keep up with technological advancements. Companies must invest in evolving operations and providing training to employees as much as they invest in the technology itself. This is the time for organizations to leverage AI breakthroughs to redefine their performance and reshape their industries. To drive successful reinvention, it is essential for employees at all levels, from the C-suite to the front line, to develop a Technology Quotient (TQ) that demonstrates their understanding of transformative technologies and their ability to harness technology and human ingenuity.

Table of Contents

dr-jagreet-gill

Dr. Jagreet Gill

Chief Research Officer and Head of AI and Quantum

Dr. Jagreet Gill specializing in Generative AI for synthetic data, Conversational AI, and Intelligent Document Processing. With a focus on responsible AI frameworks, compliance, and data governance, she drives innovation and transparency in AI implementation

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