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Ensuring Data Quality with Azure Purview: Features and Best Practices

Navdeep Singh Gill | 27 February 2025

Ensuring Data Quality with Azure Purview: Features and Best Practices
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Data Quality with Azure Purview

Introduction:  Learn about Microsoft Purview 

Data is crucial in driving decisions, innovation, and growth within organizations. However, as businesses gather increasing amounts of data from various sources, managing this information can become complex and fragmented. The challenge is no longer just about storing data but ensuring it is accurate, accessible, and relevant for business needs. 

 

This is where Azure Purview steps in. Microsoft’s Azure Purview is a powerful tool designed to help businesses manage their data ecosystem effectively. It provides an integrated approach to data governance, quality, and compliance, making maintaining trusted, high-quality data easier. Let’s explore how Azure Purview works and how it can help organizations keep data excellence. 

The Importance of Data Quality in Modern Businesses 

Imagine this: you’re a retail company trying to make data-driven decisions about customer behaviour. You pull data from several sources, from customer purchase history to web analytics, but the data is incomplete or inaccurate. The result? Your business strategies might miss the mark, costing time, money, and trust. 

 

This scenario underscores the importance of data quality. Whether it's ensuring accurate customer insights or making compliance-related decisions, the integrity of your data is paramount. Azure Purview simplifies and automates the process of keeping data clean, classified, and easily accessible, allowing businesses to focus on value-driven decisions. 

data quality in modern businessesFig 1: Data Quality in Modern Businesses 

What is Azure Purview? 

Azure Purview is a unified data governance service from Microsoft that helps businesses discover, manage, and govern their data across various on-premises, cloud, and SaaS platforms. With Azure Purview, organizations can achieve comprehensive data governance by providing complete visibility into their data assets, managing data lineage, and ensuring the data is trustworthy. 

 

Key Features and Capabilities: 

  1. Data Cataloging: Automatically cataloging data from multiple sources, creating a unified view of all data assets. 

  2. Data Classification: Classifying data based on sensitivity, ensuring compliance with industry regulations. 

  3. Data Lineage: Tracing data from its origin to its destination, understanding its journey through different processes. 

  4. Data Insights: Giving businesses valuable insights into data quality with automated monitoring and analytics. 

  5. Integration with Azure Ecosystem: Seamlessly connecting with other Azure services like Azure Data Lake, Azure Synapse, and more. 

Ensuring Data Quality with Azure Purview 

Azure Purview’s ability to help maintain high-quality data is grounded in its features, which focus on organizing, classifying, and monitoring data. Here's how: 

Data Discovery and Classification 

The first step in ensuring data quality is knowing what data you have. Azure Purview automatically scans and catalogs all data from both on-premises and cloud environments. By classifying data, Purview ensures that sensitive information is easily identifiable, allowing businesses to implement necessary security and compliance measures. 

 

For example, in a financial institution, Purview can automatically tag and classify data, such as customer financial records, ensuring compliance with regulations like GDPR and CCPA. 

Data Lineage for Accurate Data Tracking 

Data lineage is key to understanding how data flows through an organization. Azure Purview provides an interactive lineage feature that traces how data moves, is transformed, and is consumed across systems. This ensures transparency, improves trust in the data, and helps identify any issues related to data integrity. 

 

Imagine you're a data engineer who needs to troubleshoot an issue in a report. With Azure Purview’s lineage capabilities, you can quickly trace the data's path from source to destination, helping you pinpoint where things went wrong. 

Automated Data Quality Insights 

Azure Purview’s data quality features provide real-time, automated insights into your data. By monitoring data health, Purview helps identify data quality issues such as missing values, inconsistencies, or outliers. This allows organizations to address data problems proactively before they cause any damage. 

introduction-iconBest Practices for Using Azure Purview 
To make the most of Azure Purview, organizations should follow these best practices: 
  1. Set Up Azure Purview for Success 
    Start by integrating all your data sources with Azure Purview to ensure comprehensive data visibility. Define clear roles and responsibilities to manage data quality across the organization. 
  2. Implement Effective Data Classification 
    Data classification is essential for protecting sensitive information and complying with regulations. Azure Purview allows you to automate classification, ensuring that sensitive data like personally identifiable information (PII) is appropriately flagged. 
  3. Manage Data Lineage and Integrity 
    Establish processes for regularly tracking and reviewing your data lineage. This will help maintain data integrity across systems and provide transparency, essential for data-driven decision-making. 
  4. Enforce Data Quality Policies 
    Set data quality policies to address common issues such as duplicate data, missing values, or incorrect formatting. Use Purview’s monitoring tools to monitor data health and resolve problems before they escalate. 

Common Challenges and How to Overcome Them 

Despite its power, implementing Azure Purview isn’t without challenges. Two common hurdles include: 

  • Addressing Data Silos 

    In large organizations, data often resides in silos, making it difficult to get a unified view. Azure Purview helps overcome this challenge by integrating multiple data sources, breaking down silos and offering a holistic view of your data landscape. 

  • Handling Large Volumes of Data 

    Managing vast amounts of data can be overwhelming. However, Azure Purview’s scalable infrastructure allows businesses to handle large datasets without compromising performance, ensuring efficient data quality management. 

Real-World Use Cases for Azure Purview 

  • Financial Services Data Governance 

    In the financial sector, ensuring data quality is crucial for compliance and fraud prevention. Using Azure Purview, financial institutions can catalog and classify sensitive financial data, ensuring compliance with regulations like the Sarbanes-Oxley Act and GDPR. 

  • Healthcare Data Compliance 

    In healthcare, ensuring the integrity and privacy of patient data is paramount. Azure Purview helps healthcare organizations classify medical records, trace data lineage, and enforce privacy policies, ensuring compliance with regulations like HIPAA. 

Explore our more blogs for in-depth insights

Future Trends in Data Quality and Governance with Azure Purview 

As data becomes even more crucial for businesses, Azure Purview will continue to evolve to meet new challenges and needs. Here are some key trends to look out for: 

data quality and governance with azure purviewFig 2: Data Quality and Governance with Azure Purview
 
  1. AI-Driven Insights 
    Expect Azure Purview to use AI and machine learning to predict and identify data issues before they happen, reducing manual work and ensuring better data quality. 

  2. Automated Data Classification 
    Data classification will become more automated, helping organizations quickly categorize sensitive data and comply with regulations as they evolve globally. 

  3. Better Multi-Cloud Integration 
    As businesses spread their data across different cloud platforms, Purview will strengthen its ability to integrate seamlessly with AWS and Google Cloud services, offering a unified data view. 

  4. Real-Time Data Monitoring 
    Real-time data quality monitoring will become more critical as businesses demand faster insights. Expect Azure Purview to provide instant feedback on data health, ensuring high-quality, trustworthy data for decisions. 

  5. Data Privacy and Security 
    With stricter data sovereignty laws emerging worldwide, Purview will help organizations navigate local regulations, ensuring data is stored and processed securely while complying with international rules. 

  6. Collaboration Between Teams 
    Expect more collaboration between data governance teams and business units. Purview will help technical and non-technical users understand data quality and make informed decisions. 

  7. Data-Driven Decision-Making 
    As more companies rely on data for decisions, Purview will offer better reporting tools and dashboards, making it easier for businesses to monitor data quality and stay on track. 

These trends show that Azure Purview is evolving to meet the growing complexity of data management, helping businesses stay ahead in an increasingly data-driven world. 

Next Steps with Azure Purview

Talk to our experts about implementing Data Quality with Azure Purview. Learn how industries and departments leverage Azure Purview for data governance, metadata management, and quality improvement to ensure trustworthy and reliable data. AI-driven automation enhances data discovery, classification, and compliance, improving decision-making and operational efficiency.

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navdeep-singh-gill

Navdeep Singh Gill

Global CEO and Founder of XenonStack

Navdeep Singh Gill is serving as Chief Executive Officer and Product Architect at XenonStack. He holds expertise in building SaaS Platform for Decentralised Big Data management and Governance, AI Marketplace for Operationalising and Scaling. His incredible experience in AI Technologies and Big Data Engineering thrills him to write about different use cases and its approach to solutions.

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